In the early 1970's our family wanted to be prepared for emergencies. Someone told us we ought to include some food in our preparation. "Wheat is a food that stores easily and for a long time," they said. "What do you do with wheat?" I asked. "Grind it and make it into flour. Then you can make bread and it will be wheat bread and that is much better for you than white bread." Well, that did it. If it was good for me. . . . What do you think of a food when someone tells you, "It's good for you"? Actually, I hadn't tasted a wheat bread that I liked so I began to experiment with wheat to find a recipe I did like. Since then we have found several things we like that are made of wheat, and those recipes will be posted on this site in the future.
Eventually, I found a way to prepare the wheat into a delicious and healthy snack. I seasoned it and munched it while driving, studying, or just nibbling. It curbed my hunger, kept me alert, and it was healthy. I liked it. The family liked it. A few friends liked it. We lived in Durban, South Africa, for a couple of years and I made my wheat snack there. A serial-entrepreneur ate some. He asked for more. His family ate some. They all liked it. He said, "When you go back to the States you ought to turn this into a business." I thought to myself, "S-u-r-e. And how many people turn a family recipe into a business? Not likely." Well, a few years later we moved to California. I prepared some of my wheat snacks, and as I was eating one day I read an article about a food-ingredients broker. I sent some to him and asked if this was worth working on to turn into a business. A week later we spoke on the phone. He asked to meet. We did. In that meeting he said he had lots of foods sent to him, and they came in on one end of his desk and slid across the desk to drop off the other end into a can. But this was different. He asked his associates to try it. The all agreed that this was unique, tasty, and had a good potential to actually become a product. I asked how much he believed could be sold; a truck a year? or a truck a quarter? He thought for a few moments and then said, "A truck a day." "Wow! A truck a day? Do you mean a 55,000 pound truck?" "Yes." "That's an exciting thought to contemplate. Do you suppose I should have produced, say 50 or 100 pounds at any given time before we talk about several thousand pounds. . . an hour?" "Well," he said, "I believe that's your future. If you want it, you had better get to work." That was in 2009. I've been learning and working, and learning some more. Today, we have Wheat Snacks and Wheat Brittle*, and our research and development is busy creating other treats that will be introduced in the future. We have been encouraged by more brokers, and by manufacturers, retailers, and investors. We hope you like these products. We welcome your comments; they guide us in creating foods you and your family will enjoy as . . . Good Health Made Delicious (TM) from The Whole Grain Corporation. Happy snacking. Mark A. Wilcox, 1st Kernel,
*Wheat Brittle is the only "candy" we know of that meets California State standards for school lunches and cafeteria sales.